Content Creation certification

The Trusted Skills certification in Content Creation verifies that an individual has the skill to plan, create, and curate content, such as text, visual, video, and audio, to support a marketing program. A candidate must prove skill in the following areas:

Marketing Insights

  1. Evidence of ability to conduct A/B tests

  2. Evidence of ability to synthesize diverse data to support evidence-based decisions

  3. Evidence of currency in data visualization tools. Including Tableau, Microsoft Power BI, Sisense, Domo, SalesForce Einstein

Marketing Communications

  1. Evidence of ability to develop and execute marketing communication campaigns

  2. Evidence of ability to develop and execute a media plan

  3. Evidence of ability to develop a campaign brief

  4. Evidence of ability to develop and manage traditional media campaign

  5. Evidence of ability to develop and manage promotion campaign

Content Creation

  1. Evidence of ability to develop original content

  2. Evidence of ability to curate text, visual, video, audio content

  3. Currency in visual design tools. Including Adobe Photoshop, Adobe InDesign, Adobe Creative Suite, Adobe Illustrator, Adobe XD, Canva, Affinity Designer, Inkscape, Figma, Sketch

  4. Currency in video editing tools. Including PowerDirector 365, Adobe Premiere Pro, DaVinci Resolve, Corel VideoStudio Ultimate, Pinnacle Studio, Hitfilm Express, Adobe Premiere Elements

  5. Evidence of ability to develop original content in two of the following mediums: copywriting, longform writing, graphic design, photography, videography, audio content

  6. Evidence of ability manage to print media process

  7. Evidence of ability manage to provide feedback to creative team members

  8. Evidence of ability manage to integrate client feedback into content development

Other

  1. Evidence of ability to conduct customer personas

  2. Evidence of ability to develop and manage marketing metrics and analytics

Are you ready to become trusted skills certified?