Digital Marketing Certification
The Trusted Skills certification in Digital Marketing certifies that an individual has digital marketing skills. This includes an ability to use multiple forms of digital media to achieve a marketing goal. A candidate must show skill in the following areas:
Marketing Insights
Evidence of ability to conduct A/B testing
Evidence of ability to synthesize diverse data to support evidence-based decisions
Evidence of currency in marketing analytics tools. Including: Google, Facebook, Instagram, Twitter, YouTube, LinkedIn, Snapchat, TikTok, Adobe Marketo Engage, Social listening tools, Web-based survey tools, SPSS, NVivo
Audience Insights
Evidence of ability to conduct customer/audience journey mapping
Evidence of ability to develop audience segmentation
Evidence of ability to develop customer personas
Marketing Management
Evidence of ability to manage marketing projects
Evidence of ability to develop and manage a marketing budgeting
Evidence of ability to measure return on marketing investment
Evidence of ability to use marketing metrics and analytics
Marketing Communications
Evidence of ability to develop and execute marketing communication campaigns
Evidence of ability to develop and execute a media plan
Evidence of ability to develop a campaign brief
Evidence of ability to develop and execute a digital advertising campaign, including:
Paid search
Display advertising
Email marketing
Evidence of ability to develop and execute a social media marketing campaign, including:
Evidence of ability to develop a content calendar
Evidence of ability to develop and manage a website including:
Evidence of familiarity with HTML/CSS/JavaScript,
Evidence of ability to use a content management system.
Creating search-optimized content
Optimizing website structure for search
Other
Evidence of ability to manage e-commerce
