Marketing Management Certification

This Trusted Skills certification verifies a candidate’s skills in the following foundational marketing areas:

Market Insights

  1. Evidence of ability to conduct a competitive analysis

  2. Evidence of ability to conduct an environmental scan

  3. Evidence of ability to conduct secondary market research

  4. Evidence of ability to synthesize diverse data to support evidence-based decisions

  5. Evidence of currency in marketing analytics tools. Including: Google, Facebook, Instagram, Twitter, YouTube, LinkedIn, Snapchat, TikTok, Adobe Marketo Engage, Social listening tools, Web-based survey tools, SPSS, NVivo

Audience insights

  1. Evidence of ability to conduct customer/audience journey mapping

  2. Evidence of ability to conduct audience segmentation

  3. Evidence of ability to develop customer personas

Marketing Management

  1. Evidence of ability to develop product/service roadmap

  2. Evidence of ability to manage marketing projects

  3. Evidence of ability to develop a pricing strategy

  4. Evidence of ability to develop a marketing budget

  5. Evidence of ability to develop and manage a distribution strategy

  6. Evidence of ability to measure return on marketing investment

  7. Evidence of ability to develop and manage marketing metrics and analytics

  8. Knowledge and application of marketing ethics

Marketing Communications

  1. Evidence of ability to develop brand strategy

  2. Evidence of ability to develop positioning strategy

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