Activity 4.4

Articulating your 10-Year Professional Mission Statement

Clock.png

Now, you’ll condense your answers to the six professional mission questions into a concise 10-year professional mission statement. Keep it under 100 words. Your mission statement offers a simple description of the future you. Having this mission statement allows you to check if you’re spending your precious and limited resources (time and money) on a meaningful purpose.

Here’s the trick to an effective mission statement: It can’t be constrained by history, the status quo, your comfort zone, or your current identity. Your 10-year professional mission Statement is about defining your professional identity; it will be a big part of your personal identity. 

At this stage, you don't have to fully understand how to achieve your mission, but you should be able to see some of the major milestones along the way. Below is an example: 

“In 10 years, I will be a director of marketing for a major fashion brand. I will be an expert in branding, market segmentation and emerging industry trends. I will be a sought-after public speaker and a mentor for emerging talent in fashion marketing.”

Defining your 10-year professional mission is hard and it’s a house of cards. When it all comes together it feels great, but sometimes the littlest, unexpected thing (good or bad) can disrupt it all. 

Click the button below to go back to Activity 4.2 - Principle of Triangulation.